Ads labeling
From September 1, 2022, you need to assign a unique alphanumerical ERID ID to every creative and transmit data about advertising to the Unified Register of Online Ads (state register). This should be done through the an advertising data operator (ORD). The Yandex Travel affiliate program uses Yandex ORD: you can transmit data in your Yandex Distribution personal account.
To set up the ad labeling:
-
Go to the Ads labeling → Automation section.
-
Enable the autolabeling option on the necessary platforms.
-
In the widget constructor click Get the widget code -> Get the Yandex ORD token. If you create a partner link, you can get a token immediately.
-
Enter the necessary data.
-
Click Continue. Ads will be registered, and the ERID value will appear in the widget code.
An ad that you show on your platform.
It is designed for tracking and reporting advertisements on the web.
The advertising accounting system, which was created by Roskomnadzor.