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Dr Andrew McStay

Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad
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Dr Andrew McStay8 лет41
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Which are the best and worst ad campaigns of all time, and why?

Stephen Eastwood  · 1 ответ
That’s a very subjective question. If it’s a case of my favourite ad is of all time, the Guinness ‘Surfer’ ad from the... Читать далее
Dr Andrew McStay8 лет54
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Are deliberately annoying adverts ever effective?

Stephen Eastwood  · 1 ответ
Well, the answer’s yes, unfortunately! Deliberately annoying ads do stick in our minds. The UK is known particularly for... Читать далее
Dr Andrew McStay8 лет70
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

What do people get wrong about the advertising industry?

Stephen Eastwood  · 1 ответ
Hmm, at a very basic level we still think that ads are all about images in magazines, billboards and on TV screens. But it... Читать далее
Dr Andrew McStay8 лет195
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Am I as immune to advertising as I think?

Stephen Eastwood  · 2 ответа
I don’t think any of us are immune to advertising, or as at least not as immune as we might like to be. Ads are very... Читать далее
Dr Andrew McStay8 лет131
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Do charities spend too much on advertising?

Stephen Eastwood  · 1 ответ
I think charities spending a lot of money on advertising can occasionally backfire from a PR point of view, but it’s fair... Читать далее
Dr Andrew McStay8 лет72
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Is it right to put political pressure on the media by targeting their advertisers?

Stephen Eastwood  · 1 ответ
Well, you could turn that question around and think 'why would it be wrong to do so'? No, I don’t think it’s wrong at all... Читать далее
Dr Andrew McStay8 лет53
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Is the golden age of TV advertising over?

Stephen Eastwood  · 1 ответ
I don’t think so. I think if you’d asked me a few years ago, I’d probably have said yes to that. But I think TV... Читать далее
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Dr Andrew McStay8 лет90
Reader in Advertising and Digital Media and Director of the Media and Persuasive Communication Network, Bangor University. @digi_ad

Do Christmas advertising campaigns start too early in the year?

Stephen Eastwood  · 1 ответ
For me, as a general consumer, the answer is yes, most certainly so! But from the point of view of marketers and... Читать далее